McDONALD'S | MUKBANG 먹방 • EATING SHOW • My Favourite Food Items
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Mukbang (or muk-bang; Korean: 먹방; meokbang; lit. "eating show") is an online audiovisual broadcast in which a host eats large quantities of food while interacting with their audience. Usually done through an internet webcast (such streaming platforms include Afreeca), mukbang became popular in South Korea in the 2010s. Foods ranging from pizza to noodles are consumed in front of a camera for an internet audience (who pay or not, depending on which platform one is watching).
In each broadcast, a host will often interact with their viewers through online chatrooms. With the rising popularity of these eating shows, hosts have found lucrative ways of benefiting from the online show. Many hosts generate revenue through mukbang, by accepting donations or partnering with advertising networks.
Mcdonald's | Mukbang 먹방 • Eating Show • My Favourite Food Items